Abstract: these years, the so-called Internet catering "benchmark" play out of the pattern and the negative, look at the melon people were stunned. Today for everyone to see this case, just want to express a view: in the impetuous and utilitarian society, perhaps the essence of success lies – keep your spirit craftsman.
in August, was a smash hit of the carved sirloin defeat in Beijing, now a deserted house shop.
can not help but think: once attracted foreigners to Beijing to CBD congestion, queuing to buy a pancake Huang Taiji, now to make a transition to throw the helve after the hatchet. Once 100 days sold 200 thousand hamburger, even won two rounds of financing operations during the first half of the West master, now also in the struggle of equity partners.
these years, the so-called Internet catering "benchmark" play out of the pattern and the negative, look at the melon people were stunned.
we were very interested in the story, but later, we are embarrassed to discover that these do catering, marketing means more powerful, really put on the products and services on the mind is weak.
so, I see the following example to everyone today, just want to express a view: in the impetuous and utilitarian society, perhaps the essence of success lies – keep your spirit craftsman.
has "small bamboo snack shop"
in Japan and Tokyo, with an area of only one square (3.3 square meters) of the snack shop, the shop has never done advertising, have not received an interview, the store is small and simple, there is no parking lot in front of the door, but the door in front of the team for forty years, annual sales of 300 million shops on the yuan, it’s amazing.
this snack shop only sells two kinds of snacks. One is the "jelly dessert", limited to 150 per day, the purchase of 5 per person, in order to get the dream jelly, many people at four or five in the morning to queue up, if someone to catch up with the holidays, even in the middle of the night to line up 1 points.
"why a store can be maintained for forty years long" is a question a lot of people. But in fact, the story behind is very simple, and no magic.
to artisan spirit brand success
jelly with Zen Buddhism spread to Japan, the monks do not eat meat, with red beans mixed with flour or arrowroot after steaming, the production method is very simple, the red beans cooked and crushed, and then boiled sugar and agar mixture, then cooling molding can be. This shop is making jelly such things as a lifelong career, hard to understand, the strict requirements of each link, to achieve the ultimate, almost on the road.
Japan is a country advocating Tao, all walks of life to the extreme in, such as taste, fragrance, tea ceremony, is to do the ultimate spirit.
this shop owner Ms. Inagaki follow his father to learn jelly, she had five brothers and sisters, others.