• Home
  • jqmwftvj
  • Double 11 kyomi war and then upgrade Mou Guixian Liu Qiangdong at micro-blog

Double 11 kyomi war and then upgrade Mou Guixian Liu Qiangdong at micro-blog

core tip: since March, the United States online Jingdong shelling pseudo cheap, Beijing United States war has become one of the annual electricity supplier competition aspect. In the double 11 electricity supplier drama, the Beijing between fighting constantly: first "home appliances home court", after taking the debate and the two executives directly challenge. In November 5th, after the business system is responsible for carrying the strongest explosion against Jingdong, Gome online chairman Mou Guixian through micro-blog voice, @ Liu Qiangdong, directed at the Jingdong’s "real" flashy without substance. Since March, the United States online Jingdong shelling pseudo cheap, Beijing United States war has become one of the annual electricity supplier competition aspect. In the double 11 electricity supplier drama, the Beijing between fighting constantly: first "home appliances home court", after taking the debate and the two executives directly challenge. In November 5th, after the business system is responsible for carrying the strongest explosion against Jingdong, Gome online chairman Mou Guixian through micro-blog voice, @ Liu Qiangdong, directed at the Jingdong’s "real" flashy without substance.

expensive to pay: parity will be carried out in the end

Mou Guixian at micro-blog established # to lose your VS really low # topic, and the Jingdong "really low" made a comment: "what is really cheap?" is not really low, only lower. We launched the price than the Jingdong, you lose, that is lower than the real low! If you have a lower than me, I will lose 300 of the user, so that users no matter how much lower than you buy. The question is, can you? "

can see, Mou Guixian of the Jingdong "really low" is not to regard it as right, especially in the low price, the more in name than in reality. Jingdong’s price compared to the United States has no advantage over the Internet is not a secret, as early as 618 this year, according to the data show that the third parties, the United States reached the lowest proportion of online merchandise is far greater than the history of Jingdong. Gome online home appliance recently special benefits, there are specifically for Jingdong parity page. With color TV, for example, the 40 inch Samsung smart TV Jingdong, Gome online price 3499 yuan, sold 2988 yuan, 501 yuan lower than the Jingdong; 48 Inch SONY TV, the Jingdong sold 4299 yuan, Gome online sale of 3999 yuan, 300 yuan lower than the Jingdong; the 55 inch Samsung TV Jingdong, price of 7299 yuan, the United States the line is only 6788 yuan, 511 yuan lower than the Jingdong.

actually, this is not the main low-cost double 11 Jingdong, "really low" in the "real" refers to the quality of network video ads also said "the same price, buy a real", and even launched a 10 million margin, fake free replacement gimmick, Liu Qiangdong of this strategy is to aim at the external interpretation of fake Tmall competitive differentiation. But the oriole in the post, Gome online also its strongest advantage of cheap, expensive to lose by 300 Jingdong to make it into a weakness in a dilemma, have enemies in front and rear.

positional warfare: Gome online reversal

in the double 11, Gome online initiatives in terms of logistics, customer service, user experience frequent, such as timing, as a key.

admin

Leave a Reply

Your email address will not be published. Required fields are marked *