April 22nd, India’s largest electricity supplier company Flipkart announced its plans to completely shut down its website within a year, the business will be fully transferred to mobile applications.
Flipkart is responsible for the retail and brand strategy vice president Michael · Adnan Ni (Michael Adnani) told the media: "last year, we in the mobile application business to more, but we still insist on sales through the network and desktop. But at this time next year, we will only support the mobile terminal."
Flipkart this decision is mainly due to the rapid development of the India smartphone market reaction. Now, India is the third largest Internet market after China and the United states. Boston Consulting Group (Boston Consulting Group) is expected by 2018, when the Internet users will be more than 550 million, of which about 80% by mobile Internet access.
Adnan Ni said: a year ago, 6% of the traffic from the mobile terminal. In just 18 months, the flow from the mobile terminal is the previous ten times. The results show that the importance of mobile phones for consumers and us."
Flipkart received 8 million orders per month, of which 2/3 came from cities and small towns, the majority of local users do not connect to the Internet via desktop computers and broadband.
Flipkart in May 1st last year, the acquisition of fashion electricity supplier Myntra also plans to abandon the site service, is committed to the development of application products.