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8 million Taobao owners struggle, there is still a chance in the future

introduction: the changing pattern of the Internet, the 8 million Taobao owner once again encountered the bottleneck of survival, the mood is like the year before they open the Taobao store has been hesitant to do poineering work independently as entanglements. Even worse is that the bottleneck encountered in the past, but now it is worrying for the survival of

!When

, Taobao did not know how many Chinese round of entrepreneurial dream, so many grassroots embarked on the road of self-reliance, to achieve economic independence. Yes, I admit that they are small, but you can not deny my dream. I don’t know how many people start from the small "Taobao", and made the hard fought e-commerce leader, rich and practical.

now, the changing pattern of the Internet, the 8 million Taobao owner once again encountered the bottleneck of survival, the mood is like the year before they open the Taobao store has been hesitant to do poineering work independently as entanglements. Even worse is that the bottleneck encountered in the past, but now it is worrying for the survival of

!

 

1800 Guangdong sellers to give up Tmall contract, only opened the tip of the iceberg problem. Up to now, 8 million Taobao stores, can really make money has less than 300 thousand; Tmall businesses, can do less than 10% of the preservation of the capital; double during the period accounted for more than 1% of the business accounted for more than 90% of the transaction……

 

what is hidden behind this contradiction?

we first do a quantitative analysis, when a lot of people gave up the store to open the Taobao shop, because it is low cost, and now this argument is also set up?

assume that the ex factory price of a product is 40 yuan, now sold at the price of $120 on Tmall. At first glance this profit 200%! This in the eyes of consumers, this is simply "profiteers" ah! Marx’s "Das Kapital" said business profits 100% dare to trample on all human laws, but in Tmall? Please see the table below:

 

Table

lists the produce of the goods on Tmall "hard" and "soft" cost. Of course, there are some flexible digital space, but not exaggerated (the Internet has a lot of details, here is not to discuss with us) profit (80 yuan) minus the cost (57.84) "hard" and "soft" minus the cost (27.84 yuan), losing 5.68 yuan! This does not include the "inventory invisible cost". If you want to make money, it is necessary to save from these links. You businessmen, you feel above Tmall which

links can be discussed?

 

so, I can tell you this, Tmall’s annual sales of 5 million, a year to sell 40 thousand pieces, each piece of flat.

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