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What is lottery marketing Taobao lottery marketing skills

currently, Taobao sellers use promotional tools, such as shipping, reward, praise back now, discounts, packages and collocation in its essence, is nothing more than money to the buyer". However, when it comes to the buyer to make money, promotional tools only lottery marketing.

a small lottery, the cost is only 2 yuan, but the buyer can bring unlimited reverie, which greatly improves the shopping fun, and with a variety of methods, lottery marketing as a new promotion is being more and more sellers use.

: the first official send set

1, in "sales management" to send lottery set

note: the need to subscribe to the official "send" software, the official recommended ordering promotional tools package.

2, if you have not yet opened Alipay withholding agreement, it shows you have not yet signed a contract to send the lottery seller, cannot use this function, click "can sign the contract immediately.

second: customization, ordering lottery ISV tool

1, custom lottery ISV marketing tools, click [shopping to send lottery Channel] to find the desired ISV customization.

2, if you have not yet opened Alipay withholding agreement, it shows you have not yet signed a contract to send the lottery seller, cannot use this function, click "can sign the contract immediately.

http://s.taobao.com/go/act/sale/wcisv.php? Spm=0.0.0.0.gsIYGc

lottery marketing role:

rapid return of funds, an increase of 5 points praise and high quality reviews, effectively improve the DSR dynamic score; free to attract repeat customers, improve the conversion of the two; multi-channel notification of the user to receive lottery tickets, increase the viscosity of buyers. Enhance the user experience, improve the conversion rate of shops; diverse gameplay, reward, praise, send the game to send.

lottery marketing commonly used methods:

1, praise lottery:

most of the buyer after receiving the goods and will not actively return to Taobao to confirm receipt, mostly by default praise, scoring will not be too serious, but others to the seller to write a high quality review. Now most sellers will use praise back now this, buyers for a few dollars return now to have lost interest, which makes a lot of the owner is very helpless. Is there any way? The answer is "yes"! Praise the lottery!

"5 20 word comments from lottery, a lottery ticket sent not 2 dollars, but a 5 million dream! Most buyers love or do a dream, even if there is no hope," 5 points for the 5 million award praise "opportunity is worth it.

2, lottery pull cooked

Pull

lottery is to give their cooked friends or relatives to send a note lottery, they attract.

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