Abstract: a wide variety of used car models, the enthusiasm of the participating manufacturers, the overwhelming advertising tyrants screen, all show the brutal competition in this industry.
Internet is never a lack of fresh and exciting events, from the earliest to the later O2O business, tourism, taxi travel, attracting all kinds of entrepreneurs and nouveau riche. In the past 2015, has always been low-key second-hand car business is capital and industry to compete for the counter attack has become the darling of the. B2C, C2C, C2B…… 58 city used car market and second-hand car, second-hand car, excellent letter melon, car, a good car safely everyone…… A wide variety of second-hand car model, the enthusiasm of the participating manufacturers, the overwhelming advertising tyrants screen, all show the brutal competition in this industry.
I used the car electricity supplier in 2015 did, compared to their respective walls and barriers in the establishment, and find their own business model and a certainty. Commercial law, all the competition is always to win victory, second-hand cars being staged is like a football World Cup, the 2015 is just completed the group phase, the contestants will be more brutal knockout of PK in 2016.
middleman role determines business model
, contrary to many people’s expectations, at the beginning of 2016, there is a heavyweight player rumored to withdraw from the market. Have a number of media reports, Chinese Chuan Ping’s C2B second-hand car business — the safety car has been incorporated into the overall business strategic abandon, casualty. Excellent letter shoot also from B2B mode to B2C transformation, and its old rival car easy to shoot began to extend the tentacles to the C2B, the car to pick up the link to individual sellers.
2B or 2C, reflecting a platform’s own business model and business attributes, not a clear business model. If you compare B2B, B2C or C2B is a few platforms can be found, they are dependent on the middleman (car dealer) model, intermediaries in the process of second-hand car sales have inventory, take risks and provide services. He Mingke think the person in charge of the 58 city second-hand car and financial business, to analyze its business model according to the second-hand car platform is dependent on middlemen, and further according to whether can control the complete transaction chain platform to distinguish between open and closed loop properties.
, the 58 city of second-hand car, second-hand car market is an information aggregation platform, provide the source and source of car to middlemen as profit point, so rely on middlemen in open loop mode. If you can distinguish between the use of second-hand car platform and intermediaries, will be more aware of their respective advantages and disadvantages in the used car service chain. All cars, car seeds, worry and other C2C platform is a semi closed loop model does not rely on middlemen; the car is easy to shoot, the safety car is a semi closed loop mode rely on middlemen.
as the first set foot in the second-hand car online trading platform, excellent letter, the car is easy to shoot mode similar to the market strategy