China since the development of Internet population of dividends have been exhausted, the growth of Internet users and online shopping user growth has slowed down, and the electricity supplier to the price war gimmick for the extensive growth mode with this trend will also become the past. In the future, the electricity supplier will be how to develop, we look at one hundred million European Network Expert Huang Yuanpu what good advice.
on a recent occasion, Dangdang CEO Li Guoqing and Su Ning, vice chairman of the board of directors put forward almost the opposite view of Sun Weimin. Li Guoqing said, O2O is a traditional retail ditch, dangdang.com never try O2O. And always hold high the banner of the O2O Sun Weimin believes that O2O is not the next line of business to go, online companies have to take the road O2O.
if it was two years ago, Dangdang Li Guoqing is still a big brother, his words will get more recognition. But times are changing too fast, two years ago in the O2O client or group purchase concept to today has been widely used in all walks of life. Some enterprises do not exclude O2O just gimmicks, but whether it is Baidu, Ali, Suning and Tencent, or Jingdong, they are O2O in force; objectively speaking, although still in the exploration stage, but O2O is fast advance landing.
as Li Guoqing insisted Dangdang never self logistics and then more and more marginalized, do not O2O Dangdang will continue to slide. Of course, dangdang.com may identify the value of self logistics, also know that O2O is the trend, just do not have the ability and courage, "do not want to, not real". Pu brother always look bad dangdang.com, but this article is not to criticize dangdang.com for the purpose; with his own knowledge, Pu brother talk about why online business especially online business enterprise also need to pay attention to O2O; those who do not have the capacity of the line, ignored the O2O business enterprise will lose the advantage in the competition in the future.
compared to the line, the line is greater traffic entrance
a lot of people engaged in the Internet there is a certain bias, they rely on the Internet that the Internet is equal to anything; most of the people is the Internet, contact circle, will produce the Internet has penetrated into the daily life of ordinary people the illusion. CNNIC data show that as of the end of June 2013 China the number of Internet users was 591 million, Internet penetration rate is 44.1%; the number of online shopping is 271 million, the usage of Internet users is 45.9%. This official data does show the tremendous power of the Internet, but the development of China’s Internet has so far, the demographic dividend has been exhausted, the growth of Internet users and online shopping user growth has slowed. For several consecutive years, the major electricity supplier website almost universal mobilization propaganda, the real transfer of online users into the incremental effect of online users are weak, more is to seize each other’s users.
is the core of the Internet traffic, accounting for the flow of the entrance of BAT can be derived from a lot of cash. There is a basic common sense ignored