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2010 Chinese e-commerce market turnover grew by 22%

January 18th, the domestic well-known e-commerce research Chinese Electronic Commerce Research Center released the "2010 annual Chinese e-commerce market data monitoring report" (hereinafter referred to as the "report"), the report shows, 2010 Chinese e-commerce market turnover has reached 4 trillion and 500 billion, an increase of 22%.

in the overall e-commerce transaction volume, B2B e-commerce transaction volume reached 3 trillion and 800 billion, an increase of 15.8%, the growth rate has slowed, but the whole industry still maintained a stable development situation; online retail market transactions amounted to 513 billion 100 million yuan, an increase of 97.3%, compared to 2009 nearly doubled, the annual accounts for about 3% of the total retail sales of social commodities.

in terms of the number of enterprises, the number of e-commerce enterprises in 2010 has reached 25000. Among them, B2B e-commerce service enterprises reached 9200, an increase of 21.3%. B2C, C2C and other non mainstream model of the number of enterprises has reached 15800, an increase of up to 58.6%.

report shows that in 2010 the domestic online retail users reached 158 million people. Expected in the next few years, this scale will continue to rise rapidly. In terms of personal shop, in 2010 the number of individual shop has reached 1350, an increase of 19.2%, is expected to remain stable growth in the next three years.

has experienced rapid growth over the past two years in the SAAS field. Data show that in 2009 the size of the domestic SaaS market has reached 35 billion 420 million yuan, an increase of 27.6% over the next three years, the compound growth rate will reach 20%. Share in the SAAS market, according to the China Electronic Commerce Research Center data show that Kingdee Youshang, Yong Youwei library network, gold abacus occupy a larger market share.

Relying on

for the survival and development of the Internet e-commerce, Internet penetration rate of increase means more opportunities, the number of Internet users upgrade to bring a broader market, and the popularity of the Internet in the home, it will be possible to make usually do not understand the network, do not understand the online shopping of elderly and middle-aged people to join the ranks of online shopping. The industry believes that the Internet, especially the popularity of the Internet in the home, will give birth to a broader online shopping market.

at the same time, the double expansion of e-commerce platform online and offline will further promote the development of online shopping market growth, and promote the development of the entire e-commerce market. Such as the construction of purchasing services Taobao line, establish delivery, store where the outdoor advertising, Mcglaughlin line store expansion, the international group also leveraging its good exquisite life experience Museum of the first chain, to boost online sales, consumers can go through the line experience museum experience, understand the product then, in the online purchase, online shopping in the development group, to promote online sales at the same time, also give high-quality suppliers open offline channels.

the current domestic e-commerce service enterprises are mainly distributed in the Yangtze River Delta, Pearl River Delta