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At the mall Jingdong secret peibenzhuanyaohe pull water supplier

mall is the enemy of


monthly sales of 100 million yuan, $4 in financing for $180 million – Jingdong is caught in a strange circle, it makes the partner fear and alienation, so that opponents fear and anger

Jingdong seems to be caught in a vicious circle.

search on micro-blog, Liu Qiangdong, there are only two results, one is the chairman of the board and Jingdong mall CEO Liu Qiangdong, there is a dog day of the and Jingdong". In various forums, users of the Jingdong to denounce "emerge in an endless stream, damn Liu Qiangdong and Jingdong" is an extreme example.

In condemning the

mall, Jingdong registered users evolution from the initial 36 to 8 million in 2009; the annual sales of 10 million yuan from the rapid growth to 4 billion yuan. At the end of the Jingdong’s 12 anniversary event, only in June 18th on the same day, the Jingdong in the mall 13 hours received 150 thousand orders, sales of 300 thousand items, created the day sales of more than 100 million yuan. Compared with the same period last year, these figures grew by more than 200%.

in such a large sales and growth rate, Jingdong is not a profitable enterprise. Informed sources, Jingdong’s real gross margin of only 4%, the maximum will not exceed 7%."


round of financing, may leak some information: 2007, the Jingdong store obtained from today’s millions of dollars of capital financing; by the end of 2008, capital today, bull capital and famous Asian investment bankers Liang Botao Private Companies to Jingdong Shopping Mall $21 million; at the beginning of 2010, the Jingdong and tiger global mall the total amount of investment funds brought more than $150 million third round of financing.

"4 years of $180 million, a day of water in the tens of millions of retail enterprises, every day just interest is substantial, if money, how will need so much investment?" an industry that.

secret: peibenzhuanyaohe

"let the partner fear and alienation, let the opponents fear and anger." Insiders said that the development of the Jingdong is barbaric and unruly, "not only destroy the rules of the industry’s bottom line, but also a kind of" self "."

at the end of 2008, a BenQ MP512 projector market price is 3999 yuan, in the traditional channel sales price of not less than 3600 yuan, while Beijing East launch will hit 3099 yuan price.

low price, many consumers are impressed by the Jingdong. Notebook, for example, its price is generally lower than the market 500 ~ 1000 yuan, some special offer or even more than $2000. But in June sales of the first Canon EOS 500D kit, the Jingdong only sold 4599 yuan, 1500 yuan lower than the market price.

Liu Qiangdong to Zhongguancun sales agent magneto-optical products in 1998.


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