Abstract: beauty has begun to recruit businesses of small household appliances, children’s clothing, men’s clothing, plants and other seven categories. Meanwhile, the United States will also be involved in the supply chain.
shopping guide from the transformation of the beauty of women’s fashion electricity supplier said once again positioned in the fashion discovery platform to expand the category to get rid of a single female category becomes a priority. Beijing Daily reporter learned that beauty has begun to recruit businesses of small household appliances, children’s clothing, men’s clothing, plants and other seven categories. Meanwhile, the United States will also be involved in the supply chain. In the industry view, this may be a new story for its listing, but the pattern is getting heavier and heavier, involving capital investment will also become a burden.
participated in the beautiful eastern China businesses will share a women’s business, in addition to the previous women’s beauty category, beauty is no longer restricted category, also began business Home Furnishing, small appliances, plants, food, men’s clothing, children’s clothing and other related categories of women. Beijing Daily reporter from the beautiful said another regional investment manager learned that "to expand the category of the idea is already considered, in March began to disclose, but have not yet started business, only to businesses communicate about preliminary information, then the national synchronized". According to the source, the expansion of the seven categories are related to fashion, and there is a demand for female users of goods.
in addition to the expansion of the category, beauty has created a 240 person team play version, is used to monitor the production and quality in beautiful re positioning "fashion discovery platform", and suppliers to create flexible supply chain is an important link, and plans to achieve user decision to create C2B reverse customization, hoping to achieve beauty "3 days, 7 days of production" fast fashion model.
in the apparel industry view, the lack of online small sellers of traditional clothing brand manufacturing advantages, in terms of production and orders are limited, leading to growth. Amoy brand seven princess is trapped in the supply chain finally chose to cooperate with La Natsu Bell; build flexible supply chain starry in maintenance cost many suppliers, and even pay for suppliers to upgrade equipment, these are to ensure that products can be timely enough to ensure the quality of production, at the same time.
but when it comes to the back-end supply chain, a simple platform model will become heavier, and the cost of the supply chain is huge, there will be no obvious effect in the short term. It is understood that the beautiful will hit 1 billion 200 million yuan to build industrial infrastructure. In August last year, said the beautiful completed a E round of financing from the capital (HillHouse) lead investor, including Tencent, Sequoia, GGV, GIC, AllStars, blue Chi and other heavyweight investors.
said that the beauty has been noted that small businesses on the supply chain bargaining power is low. At the beginning of this year, said the shares of micro channel provider of beautiful goods". Beautiful said CEO Xu Yirong said, a lot of teams focus on the field of clothing B2B for many years, precipitated some supply chain resources, technology, operations, promotion is also quite experienced. Deep involvement in the supply chain for beauty, and