signs China network advertisement market might be in the eve of a violent paradigm change. After sina.com.cn and Google has just announced a strategic partnership in the news, advertising and search services, and reported that the group of WPP the world’s largest media advertising group intends to carry out a "new embedded advertising business in the country, and has been the matter with technology companies including advertising products in the eye operator longtuo.com, a number of operators of similar projects and marketing companies to negotiate. Previously, Ogilvy group has with South Korea engaged in similar business in China company set up a joint venture company of "embedded advertising agency.
in the past year, WPP group has completed the two largest brand network advertising agency Huayang Lianzhong, century Huamei merger. As a result, Wpp group has accounted for more than 1/3 of the domestic brand online advertising market.
according to people close to the hand and Ogilvy Ogilvy, longtuo.com has repeatedly negotiate possible cooperation. However, there is no substantive progress in cooperation between the two sides, will not involve the capital level. But it is understood that at present in the extension of many advertising interactive advertising on the platform are the main focus of WPP customers, such as BMW, DHL etc..
analysts pointed out that the WPP group is interested in "embedded advertising form, due to the rapid growth of the domestic small and medium-sized enterprises represented by Baidu long tail advertising market and advertising alliance market growth is very promising, so eager to quickly seize the site in the field. The day before the sina.com.cn with Google in the online advertising alliance, display portal has started by introducing the search text link advertising, PPC ads and other new forms of advertising to make up for the short board past limited to big customers brand advertising product line, and then open up the online advertising market of long end. In addition, video search, ask sina.com.cn independent development after search, will also become the future to Elliot advertising market to transfer strategy. Although including video insert advertising, video search advertising and blog advertising, advertising market in the short term is difficult to have explosive growth, but Baidu, Google and Sina, the search giant Sohu and other portals have been valued and eyeing this market.
in addition, "embedded advertising this year surfaced (Ye Chengwen in advertising or text ads) has become the Internet advertising market in a great power. In foreign countries, Kontera, Vibrant Media and other companies have begun to provide text ads, and the search engine company snap.com web page in its alliance website added in the key link, through the snap search engines crawl the web site owners want to show and display advertising. It is reported that