one month before the code from the Internet industry of agricultural brother directly into the dirty tired of the catering industry, before the opening code agricultural brother wrote a paper called "ten years code readme: why I resign sell" in fact code agricultural cold noodle, brother want to express the theme is: to make good thinking to fool products, smart people tend to think that smart, so he would have a problem, think to think about things that are valuable, because there are things they love most IQ Challenge, but often Cleverness may overreach itself. The traditional mode of thinking in the era of industrialization is: mass production, mass marketing and mass communication, these three can be referred to as the enterprise management of the " era of industrialization; Holy Trinity "
but the age of the Internet, these three foundations are deconstructed.
1) the scarcity of resources and products in the industrial age, resources and production capacity as the competitiveness of enterprises, is not now;
2) products are presented in the form of information, channel monopoly is difficult to achieve;
3) Internet dismembered the monopoly of all information channels, so that everyone can become a social development trend, micro-blog Meitu Xiu Xiu let people from the media, so that everyone can be PS, magic man mobile phone so that everyone can be comics, and businesses will become the production process for producers and consumers to work together to complete the production process, entity the industry has also undergone tremendous changes.
After the three foundations of
are deconstructed, the power of producers and consumers has changed, and the formation of consumer sovereignty.
first, users participate in enterprise product development, improvement. The traditional industry companies far away from consumers, in addition to product packaging at the telephone number and address the accident, the chance to communicate directly with consumers rarely, most of the communication is local agents and distributors, dealers at the same time because more emphasis on the level of sales service, other services are not in place, companies can also learn more by the dealer won two times, it is very difficult to get some market sound true depth. WeChat, micro-blog has cut the traditional complex communication chain, so that manufacturers can communicate directly with the user, and the production becomes more and more transparent.
code with a brother to practice 020 Internet thinking process, do is cold noodle takeaway, basic consumption is mostly women, code agricultural brother through a variety of ways to guide the user to our WeChat service, so that customers can through WeChat and their close communication, opening day code so benefit customers free tasting at the same time, let the user feedback taste directly in WeChat, bun thickness and taste, a special salty meat, when there is a user feedback, can directly interact with the user in WeChat service background, rapid improvement through feedback, and further to win the previous poor user acceptance, and the traditional industry, if the user a bad smell, will never disappear, but the Internet allows users to.