in the wedding, there is a small commodity may be overlooked by many people, that is, petals. In order to create a romantic atmosphere, not only when the new appearance of the use of petals, but also free to spread in the new premises or marriage bed. Because of the wedding room decorated with fresh petals, on the bed, on the ground, on the sofa, the color of the petals will be printed on the ground, on the sofa, the bed can not wash off. Therefore, the use of domestic simulation rose petals instead of flower petals, and a lot cheaper. But after all, fake is fake, for many high-end people, really spend more exotic, and more environmentally friendly. So there is a smart businessman would have thought, in order to maintain the bright colors of the flowers on the basis of dry processing, to meet the needs of these customers, and through e-commerce monopoly model, the main long tail market, a great success.
from Australia Simply Rose Petals dry rose petals website was founded in 2004, the beginning, the site’s operators just because their rose farm will run retail and wholesale fresh rose wood family business, and later due to water pollution, like roses sold poorly, so actively investigating the acceptance of the market, with reference to other peers Britain and the United States, operating dry flower precedent, began the transition through a network of sales dried rose petals. For the first time, the Wedding Expo offers 10 different colors of dried petals. Then a get out of hand, this innovative service also have access to the Australian bride special service award and other awards certainly.
in addition to serving local consumers online in Australia, Simply Rose Petals also provides Israel, the United States, Britain, Netherlands, Germany, 11 countries in the middle of the customer online orders. On the principle of Australia customers by mail delivery, in one month before the wedding service; in other countries by air distribution, dispatch to express transportation, and AUD $100 minimum purchase amount limit.
Simply Rose success factors can be summarized as follows:
a, master technology and its own raw materials, to ensure the quality of
own farm planting roses were included in Europe as the unique species, specifically Simply Rose Petals uses the dry flower, and invest in drying equipment, to ensure that after high temperature drying and long-distance transportation of petals, still can ensure that the new color and uniform quality constant. In addition, in order to increase the diversity of color options (subsequent color expansion to more than 30), Simply Rose Petals will be expanded to more than four times the drying room, double the size of its own farm.
two, word of mouth, consumer initiative as its spokesperson
Simply Rose Petals website, posting a number of consumers with the use of personal recommendation, in the highly valued friends and relatives, opinion leaders or the use of comments and other reference online shopping environment, no less than