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Lei June interview do not like what was called for business students do not advocate do not encourag

Lei Jun: when doing millet, we do not have high expectations, but also shield the external pressure. Because of my old comrades as entrepreneurs, ideological burden is relatively heavy, afraid to mess up does not look good, so we in the early days of a year and a half is confidential.

Lei name card

Lei Jun, born in 1969 in Hubei Xiantao, in 1991 graduated from the computer department of Wuhan University. Currently millet technology founder, chairman and chief executive officer, chairman of Kingsoft Corp.

at the beginning of 1992, Lei Jun joined the Kingsoft Corp, after 6 years as general manager of Kingsoft Corp; in 1999, and served as chairman of the investment joyo.com; after a few years, has invested, including Kara Eslite, UCweb, games and other dozens of well-known IT company; in 2010, Lei Jun two venture, founder of millet technology, millet mobile phone, TV etc. box, the highly acclaimed, millet technology company the latest valuation has over ten billion dollars.

in December 2012, won the "Chinese new economic person of the year award", the National People’s Congress was elected in February 2013. In February 2014, the Lei for the first time in 28 billion yuan of wealth into the Hu Run global rich list, ranking 339th in the world. In October 29, 2014, Forbes released 2014 Chinese rich list, Lei Jun to 55 billion 690 million yuan net worth, Chinese ranked the eighth richest man, Forbes the biographical introduction to "characters in China in the Internet industry can not be ignored."

– about

"we rely on word of mouth"

Lei Jun: when doing millet, we do not have high expectations, but also shield the external pressure. Because of my old comrades as entrepreneurs, ideological burden is relatively heavy, afraid to mess up does not look good, so we in the early days of a year and a half is confidential. At first, we were just a pure R & D department.

in the early days when we do Jinshan, is a pure R & D department, several people are engineers, there is no marketing department, customer service phone is my pick, because the company who do not love. We were very successful in the early days, but in 1996 we almost closed because Microsoft came in. We reflect on the reasons for early on "wine is not afraid of deep alley, quickly swept the country. But Microsoft not only do a good job of products, marketing has done well. So we began to learn marketing with Microsoft.

later, I found that the energy spent on marketing, our attention to R & D is bound to weaken, so we do a lot of products, to tell the truth, I think it is not good enough. At that time, the environment is not good, finally, we spent a lot of effort in marketing, but has not really done.

on the Internet thinking

focus, extreme, reputation, fast

Lei Jun: these four words are not in order, you think about it, do not focus, speed >

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