2011 Baidu Union summit held in Yunnan, Lijiang in April 12th. Zhu Dachen, general manager of Baidu alliance, said Baidu is expected in 2011 will be allocated to the alliance partner spending 1 billion yuan. Baidu in 2009 assigned to the alliance partners close to 700 million yuan, in 2010 this figure was $760 million.
calculated in accordance with 1 billion yuan in 2011, Baidu will be allocated to the alliance partner spending increased by 31.6%. This ratio is slower than expected revenue growth of Baidu.
Baidu Union General Manager Zhu Dachen introduction, Baidu has released three measures to boost the development of alliance partners, covering income, service, growth of three, Baidu will continue to increase our business technology and resources; enrich and optimize the allied product, the media and the promotion of customer demand; to high-quality traffic network to improve the quality of advertising into proportion, make more profit sharing partners." Zhu Dachen said that Baidu hopes to be based on a comprehensive open strategy, and partners win-win cooperation, mutual promotion, and ultimately promote the upgrading of the entire industry. "And this is precisely the direction of the next phase of Baidu alliance efforts."
"despite the envy of results, but Baidu will always adhere to the concept of open, providing search experience more convenient, efficient and accurate application for the user, for developers and operators of the stable income, perfect the support platform and the biggest growth space." Baidu Union General Manager Zhu Dachen said. Behind the open platform is a member of the industrial chain of many members of the ecological system, only the formation of a healthy, positive and transparent environment to achieve a win-win cooperation chain, in order to achieve success.
Baidu Union summit has held five sessions, the Baidu Adsense alliance summit slogan is " the rise of great heroes, win the future ". China’s Internet is entering a new era of openness, innovation, multi integration concept. Baidu hopes to open its own resources, to build a positive Internet Ecosystem to make positive efforts. (end)