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Amoy brand’s next battlefield – sub brand

[note] the Amoy brand I world network operators are riveting enough strength to roll out their own brand clusters, trying to keep the dominant position in the electricity industry competition, the Amoy brand honeymoon period has gone, they have to face the next, is connected with the next battlefield combat.

The

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network operators in the world Wu Sifan

 

Yin man founder Fang Jianhua does not think he is doing Amoy brand, in his view, the man is an Internet brand, adhering to the Internet thinking to do clothing, and has its natural advantages. This point has also been a starry founder Zhao Yingguang and Liebo founder Tang Dafeng identity.

on the other end, sound media bad mouthing the Amoy brand continuously, it reached a climax, in 2014 this year, the initial reason: obviously, Tmall will be finalized "fashionable" tone, pay more attention to the introduction of the line of traditional Alibaba "brand; the first year after the listing of the double 11". "Internationalization" has become the most popular noun.

in the past, Amoy brand through the heavy marketing light products model has been brilliant for some time. However, marketing is easy to follow, Tmall in the high frequency of exposure, the new fashion brands are visible to the naked eye speed swallow originally belong to the Amoy brand market share.

also because of this, the Amoy brand are riveting enough strength to spread their brand clusters, trying to keep the dominant position. The electricity supplier in the industry competition, the Amoy brand honeymoon period has gone, they have to face the next, is connected with the next battlefield combat.

traffic contention

December 2014, Liebo in the whole network traffic than the same period last year fell by 50%, of which the most serious situation of Tmall shop, shop vip.com is not optimistic." Tom gale admitted to the "world network operators – managers" reporter. According to her estimates, in 2015, with the flow is cut, each individual brands will face the dilemma of traffic decline. To this end, Liebo has done down expectations for sales and inventory control preparations. Return the product and the experience itself is a long way.

This is not just

Liebo problems, Zhao Yingguang Han clothing is also facing major platform shop slowdown helpless. Platform bonuses fall, gradually from the incremental market into the stock market, in the face of this trend, the starry will continue to consolidate the existing sub brand, further development of the new sub brand in the product development, supply chain construction, brand building, make up the short board, and the traditional line of well-known brand competition.

Compared with

, the more optimistic judgment Fang Jianhua, he will be the introduction of Tmall international brand as an opportunity, because this can attract new consumers, beneficial to the platform development in the long run. In Tmall, there is no shortage of traditional women’s clothing brand, the early layout of the online market, access to a lot of resources to support, but the overall sales still can not afford

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