Abstract: you may be questioned, literature into the Internet already not what ah: starting point Chinese network, Tencent, Shanda literature, literature and so on these networks Chinese predator network literature website, in the past 10 years has not been in hot pursuit of the majority of the youth group
the Internet seems to be "plus" on everything, even my next sell KaoGongShu uncle, have asked me how to become "Internet plus roasted sweet potatoes", "I got a single key, ten minutes to eat warm baked sweet potato" the concept of excited, almost followed the old man with the sea. Ma Yun put forward the "programme of action Internet plus" 13 traditional industries, a time up to become the industry in the raging like a storm, talk.
, the cultural industry is not the national advocate thing? The government is not explicitly put forward the "cultural education, cultural power and cultural strategy of going out? Why there was no mention of Ma" Internet plus culture "or" Internet Plus Literature "? This unscientific ah, you can not known as the depth of the Internet with the integration of traditional industries? Why not make the Internet" + "in the
network literature why not "Internet plus"
you may be questioned, literature into the Internet has not what fresh thing: the starting point Chinese network, Tencent, Shanda literature, literature Chinese iron nets and so on these network literature website, in the past 10 years is not already by most teenagers with warm up? Yes, but today’s experience in the network literature 5 years after the fall of 5 years of prosperity, has been defined as "chicken ribs industry more and more". Don’t you see the 2004 grand married Chinese starting point, hoping to become the starting point of game after another hematopoietic machine. At that time Hou Xiaoqiang Shanda literature for the business model is very clear: "the establishment of an ecological chain. In this ecological environment, to attract more outstanding authors, we help the author to shape the brand, a full range of dissemination of works. Can also be adapted to the work of books, video games, and even the development of works related to peripheral products, etc.."
After ten years of development of
, the starting point, but in a stranger looks good, but looks very sad inside, then marry Tencent. Some people say that this is the contradiction between the old club and the management of the founders of the equity, it is said that the differences in business philosophy. But fundamentally, we believe that the traditional business model of the network literature is a problem: we summed up as picking sesame, watermelon lost business model.
specifically, that is, pick up the reading fees earned click rate sesame, lost the extension of the development of watermelon. You may not agree with my point of view, is not a starting point people earning hundreds of millions of people? Tencent not spent 5 billion acquisition of the starting point? But wait, the development of cultural industry has never been a "short-lived business", who have the ideal, >