Rightmove sends out portal juggling reminder

first_imgHome » News » Rightmove sends out portal juggling reminder previous nextProducts & ServicesRightmove sends out portal juggling reminderEmail out this morning is sign portal is starting to take listing abuse seriouslyNigel Lewis17th February 201701,257 Views Rightmove has sent out a reminder to agents reiterating the 14-week rule it introduced in December last year to combat portal juggling by sales agents.The email (see right) reveals a little more about how Rightmove’s policing system works.It highlights how properties that are re-listed during the 14-week period will not change their date or be sent out in property alerts.Rightmove now has what it calls a ‘growing team’ of tech experts and new software trawling its listing for errant listings, and also recently held a meeting with leading anti-portal juggling campaigner and former Jupix boss Robert May, who has built a software suite that can spot errant agents when they ‘play’ the listings game.“When you’ve got 25,000 [listings] movements a day on a portal like Rightmove then it’s always going to be a challenge for them to see what’s going on and police it,” says Robert.He says the techniques that some surprisingly well-known names in the industry use to juggle their listings is getting ever more sophisticated, including ‘zombie listings’ when previously sold properties are re-listed as ‘SSTC’ and ‘bat out of hell’ listings where properties are listed overnight and then withdrawn in the morning.Last year Rightmove said it removed half a million ‘out of date’ properties and fielded 2,500 calls from agents and consumers about suspect listings.Rightmove has a strict policing system in force for other types of listings abuse. Agents are let off the first time they are caught misrepresenting their listings on the site, but if caught a second time their properties are hidden from public view until the problem is rectified.If discovered a third time their properties are removed from Rightmove’s listings for at least 24 hours.The site says it polices four behaviours: listing a single property several times (a form of portal juggling); not changing a property’s status in time; not removing sold or let properties; and using the ‘images’ section as a marketing platform.Rightmove ‘portal juggling’ February 17, 2017Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles Letting agent fined £11,500 over unlicenced rent-to-rent HMO3rd May 2021 BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021last_img


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