launched in June 9th this year, WeChat search, has also had a longer period of time, with the iterative new product of WeChat new features constantly updated, in the WeChat search and no new content, resulting in more and more people forget, as a framework for flow entrance product, why is difficult to do, there are in fact many the subjective and objective factors.
WeChat’s fire has been burning, 800 million of the amount of fire quickly burned to the edge of the country’s total number of users. Whether it is a new enterprise, or to promote the payment under the line, or to bypass WeChat play the differences do mobile social networking, WeChat has always been the focus of attention. Now popular circle of friends purchasing, WeChat store, WeChat O2O, from the media, WeChat has become the most powerful nuggets WeChat guarantee.
is not in want of perfection, all products of WeChat can throw a successful counter attack, because always succeeds in case of the case, for example, we also know the WeChat search.
launched in June 9th this year, WeChat search, has also had a longer period of time, with the iterative new product of WeChat new features constantly updated, in the WeChat search and no new content, resulting in more and more people forget, and from the beginning to now WeChat search growth is indeed very poor. As a framework for the entrance of the flow of products, why is difficult to do, in fact, there are many subjective and objective factors.
search pattern bound
from the search pattern is 360, nearly 20% of the market share, Sogou 10% just beyond a small market share, the rest are Baidu, WeChat search is a search on the market of the host mistress behavior, WeChat is not related to the entrance to the Sogou WeChat search, nurturing a PC mistress the mobile social networking giant is limited. And on this topic and related products concerned only with WeChat, WeChat operators on the industry chain, such as micro micro off to third party developers.
but imagine the user out of WeChat environment, will face a lot of choices, the temptation is great, in the face of WeChat search and Baidu, you will choose which one? So said WeChat search all along is facing a few people interested in science and technology for the Internet, for the public users, if WeChat did not add search for such a function, who will take the initiative to use it in
WeChat search based content is limited content
is self-evident, the share of internal environment is very good or very good, millions of public accounts push messages, but you want to have these contents only appear in WeChat? Not necessarily, many large ones in order to make their release more spread dry cargo space will choose a variety of ways of information.
so the problem is: since it can not guarantee the only, WeChat search is the two level of search directory, and why ordinary users to use it?