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NFL 100 Super Bowl commercial was shot for free and no player was paid

first_imgMore than 40 current and former NFL players appeared in the league’s tackle-filled commercial, called “The 100-Year Game,” that aired during halftime of Super Bowl 53.The two-minute ad finished first in USA Today’s Ad Meter, a ranking of Super Bowl ads by consumer rating. SUPER BOWL COMMERCIALS 2019: Watch the best ads from Super Bowl 53 According to Darren Rovell of The Action Network, the NFL did not pay for the commercial time.NFL’s 2-minute ad wins USA Today’s Ad Meter. Best part? The NFL got commercial time for free — a $21.4 million retail value. pic.twitter.com/GL3xJ2n2Km— Darren Rovell (@darrenrovell) February 4, 2019Rovell also reports that the league didn’t pay any of the players to appear in the shoot.Not only did the NFL get the commercial time for free for its award-winning ad (a $21.4 million). It didn’t pay a single player to be in it, aside from expenses to attend shoot. pic.twitter.com/VcIWGuu54u— Darren Rovell (@darrenrovell) February 4, 2019Check out the hilarious behind-the-scenes video of the commerical:Behind the scenes of a historic #NFL100 commercial. 🙌🏈 pic.twitter.com/h32Z0gANvd— NFL (@NFL) February 4, 2019last_img

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