Abstract: Recently, attention to create "star interactive live" and "fans personalized experience" as the core of the fan network announced that has completed 50 million yuan A round of financing, the investor is currently disclose WiFi manneungyulsoi, financing amounted to 500 million yuan valuation.
fan network CEO Liu Chao
investment community news, recently to focus on creating a "star interactive live" and "fans personalized experience" as the core of the fan network announced that has completed 50 million yuan A round of financing, the investor is currently disclose WiFi manneungyulsoi, financing valuation of 500 million yuan.
this time, the fans in the network under the leadership of CEO Liu Chao, has also been a strong support for the. At present, based on making the fans personalized experience, the overall layout of a lot of things "fans economy ecology", so that fans really become the entertainment industry creators, consumers and porters. (interview with the fans Liu Chao: the main star live Nuggets fans economy, to create the era of experience economy Alibaba)
network was established in 2005, the year of super hot, "fans" concept of the night is known, the fan site also came into being. Then wangchaochong just invested Huayi Brothers, Mrs. Li Yifei is the CEO of MTV China District, due to the economic outlook is quite optimistic about the fans, with tens of millions of dollars in angel investment and import a large number of fans network resources to promote the establishment of brand. From 2005 to 2009 2007 from the rapid development of network fans; Jiang got $5 million; in 2010, the introduction of Korean SK group of nearly $30 million in cash, and reached a strategic cooperation with sina micro-blog.
now, fans net "fan interactive 3" mode, "All Star Interactive Studio entity, let fans through different props and language and the star online interaction, and continue to be changed daily, directly to the star entertainment content. Coupled with the development of VR/AR technology and unique online game marketing model for the fans to create a different entertainment experience.
fans economic rise, highlighting the individual IP, which led to the rapid development of the relevant video live, games, movies, etc., while the fan group is walking in the top part of the experience economy. In the new human entertainment fans different network platform ladder, created by the organization, content, and stars, fans of the multi value flow system, fan network CEO Liu Chao summed up as "C2B2C fan entertainment self circulation system".