AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis 20 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis The British Heart Foundation’s London to Brighton Bike Ride is 30 this year and Shredded Wheat is sponsoring the Ride on this landmark occasion.This sponsorship deal is part of the ongoing fundraising partnership between Shredded Wheat and the British Heart Foundation (BHF), which has raised more than £1 million over the past five years.Shredded Wheat will also be supporting the event by entering a 200-strong team of Riders who hope to raise around £10,000 for the BHF. Advertisement About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. The BHF acquired ownership of the event in 1992 and it is the largest of the charity’s sponsored events. Since the Ride’s humble beginnings, when a group of 30 friends cycled from London’s Hyde Park to Brighton seafront, it has grown to become the largest cycle event of its kind in Europe, attracting 27,000 cyclists. The 2005 Ride is already full and the BHF hopes that it will raise at least £3 million. Since 1980, when the BHF became the benefiting charity, the Ride has raised over £31 million for the charity; around 580,000 riders have taken part, cycling more than 33 million miles.For those unable to get a place on this year’s Ride, the BHF also organises the Hearts First Bike Rides, a series of nearly 50 UK bike rides throughout the year. Tagged with: Events Howard Lake | 17 May 2005 | News 30 years of British Heart Foundation’s bike ride
May 4, 2021 Find out more August 3, 2018 One of Hungary’s last critical media outlets taken over by Orbán allies News Lajos Simicska, a former Orbán friend and now outspoken opponent, finally relinquished control of Hir TV on 1 August to Zsolt Nyerges, a businessman and Orbán ally who had acquired the media group that includes Hir TV on 5 July. It also includes a news website, a political weekly, a daily newspaper and radio station. News Help by sharing this information The new owner immediately executed a U-turn in Hir TV’s editorial line, turning it into a pro-Fidesz channel. Just hours after the takeover was confirmed, the channel shut down its leading news programme – which was well-known for criticizing the government – and fired its anchor, Olga Kálmán. An Orbán speech was rebroadcast in its stead. Other journalists and executives have also been fired since then, further departures are expected and Nyerges has appointed Gabor Liszkay, the owner of a pro-Fidesz media company, as “media adviser.” The latest acquisition has brought an emblematic opposition TV channel into the pro-Fidesz media camp, which has been growing for years as the party has steadily acquired media outlets as part of a strategy for silencing political opposition. To avoid being seen as openly in control of the media, Orbán uses as well-established method in which allies buy up media companies and reorient their editorial policies by means of censorship, dismissals and closures.The opposition daily Népszabadság was closed in 2016 after covering a scandal involving the prime minister, while the leading regional newspapers were acquired by Orbán allies in 2017. “This takeover by Fidesz allies is yet further confirmation of the government’s determination to control the media,” RSF said. “The authorities are increasingly curbing the independence of the press and its ability to fulfil its role as democracy’s watchdog.” Swedish Reporters Without Borders awards press freedom prize to a Hungarian news site Democracy has been in retreat in Hungary ever since Orbán’s return to the premiership in 2010 and it is now ranked 73rd out of 180 countries in RSF’s World Press Freedom Index. HungaryEurope – Central Asia Media independence Conflicts of interestFreedom of expression June 2, 2021 Find out more News to go further Use the Digital Services Act to make democracy prevail over platform interests, RSF tells EU Follow the news on Hungary Receive email alerts Reporters Without Borders (RSF) condemns Hungarian TV news channel Hir TV’s acquisition by a friend of Prime Minister Viktor Orbán as the latest step in a takeover of the country’s media by Orbán and his ruling national-conservative Fidesz party. HungaryEurope – Central Asia Media independence Conflicts of interestFreedom of expression News RSF_en Organisation Hungary’s leading independent radio station taken off the air February 10, 2021 Find out more
Community News 7 recommended0 commentsShareShareTweetSharePin it Your email address will not be published. Required fields are marked * Get our daily Pasadena newspaper in your email box. Free.Get all the latest Pasadena news, more than 10 fresh stories daily, 7 days a week at 7 a.m. Pasadena’s ‘626 Day’ Aims to Celebrate City, Boost Local Economy Make a comment faithfernandez More » ShareTweetShare on Google+Pin on PinterestSend with WhatsApp,PCC – EducationVirtual Schools PasadenaDarrell Done EducationHomes Solve Community/Gov/Pub SafetyPASADENA EVENTS & ACTIVITIES CALENDARClick here for Movie Showtimes Name (required) Mail (required) (not be published) Website More Cool Stuff First Heatwave Expected Next Week Community News Top of the News HerbeautyTips From A Professional Stylist On How To Look Stunning In 2020HerbeautyHerbeautyHerbeauty6 Strong Female TV Characters Who Deserve To Have A SpinoffHerbeautyHerbeautyHerbeautyZac Efron Is Dating A New Hottie?HerbeautyHerbeautyHerbeautyLove Astrology: 12 Types Of Boyfriends Based On Zodiac SignsHerbeautyHerbeautyHerbeautyThink Outside The Ordinary: 9 Gifts That Do All The Talking!HerbeautyHerbeautyHerbeautyThese Are 15 Great Style Tips From Asian WomenHerbeautyHerbeauty Steve ShermanThe Board Trustees of Maranatha High School is pleased to announce that Dr. Steven Sherman has accepted an offer to become the next Head of School, beginning in the 2016-2017 school year. Dr. Sherman has spent over thirty years as a high school administrator, teacher, and coach. The last several years, Dr. Sherman has served as the Head of the Upper School for Rancho Solano Preparatory School in Scottsdale, Arizona. Dr. Sherman received his Master’s and Educational Doctorate degrees from Azusa Pacific University. He will begin his duties June 15, 2016.Board Chair Mike Bollenbacher remarked, “We are thankful that God has called Steve to Maranatha, and we believe he is uniquely qualified to lead Maranatha at this time. He is a man of deep Biblical faith and a proven educational leader with exceptional experience, personal qualities, and a passion for high-quality evangelical Christian education.”Celebrating its 50th Anniversary last year, Maranatha High School was founded in 1965 to establish a college preparatory high school predicated upon biblical principles and an uncompromising commitment to Jesus Christ. Maranatha encourages each student to develop an informed and personal faith in Jesus Christ. Students enjoy opportunities to participate in the fine arts, many athletic teams, as well as extensive AP courses. MHS graduates attend many high level colleges after graduation, including UCs, public institutions, and Christian colleges. For more information on Maranatha High School, visit www.maranathahighschool.org or call (626) 817-4074. EVENTS & ENTERTAINMENT | FOOD & DRINK | THE ARTS | REAL ESTATE | HOME & GARDEN | WELLNESS | SOCIAL SCENE | GETAWAYS | PARENTS & KIDS Subscribe Education Maranatha High School Board of Trustees Announces New Head of School From STAFF REPORTS Published on Thursday, March 31, 2016 | 3:38 pm Business News Pasadena Will Allow Vaccinated People to Go Without Masks in Most Settings Starting on Tuesday Home of the Week: Unique Pasadena Home Located on Madeline Drive, Pasadena
Name (required) Mail (required) (not be published) Website Pasadena Will Allow Vaccinated People to Go Without Masks in Most Settings Starting on Tuesday From Top clockwise: Harriet (2019), Parasite (2019), The Good Liar (2019), Ford vs. Ferrari” (2019)Every month, free movies are shown most Fridays at 1 p.m. in the Scott Pavilion at the Pasadena Senior Center. Members and non-members 50 and older are invited to attend. Reservations are not required.In March, a first-run, award-winning or -nominated film will be shown every week:March 6 – “Harriett” ( (2019, PG-13) starring Cynthia Erivo and Leslie Odom Jr. Harriet Tubman risks her life to escape from slavery, then risks it again and again as she leads hundreds of slaves to freedom and safety as the most famous so-called conductor of the Underground Railroad. The film is based on true events.March 13 – “Parasite” (2019, R) starring Kang-ho Song and Sun-kyun Lee. A savvy low-income South Korean family cons its way into working in the household of a wealthy family, but a parasitic interloper threatens their newfound comfort and threatens to destroy the fragile relationship between the two families. Korean with English subtitles.March 20 – “The Good Liar” (2019, R) starring Helen Mirren and Ian McKellen. A career British con man sets his sights on a recently widowed woman worth millions, but what should be a simple swindle becomes a potentially deadly cat-and-mouse game.March 27 – “Ford vs. Ferrari” (2019, PG-13) starring Matt Damon and Christian Bale. American car designer Carroll Shelby and British-born driver Ken Miles battle corporate interference, laws of physics and their own personal demons to build a revolutionary new race car for Ford Motor Company that will take on the dominating race cars of Enzo Ferrari at the 1966 24 Hours of Le Mans in France. The film is based on true events.For more information about the programs and services of the Pasadena Senior Center, visit www.pasadenaseniorcenter.org or call (626) 795-4331.Founded in 1960, the Pasadena Senior Center is an independent, donor-supported nonprofit organization that offers recreational, educational, wellness and social services to people ages 50 and over in a welcoming environment. Services are also provided for frail, low-income and homebound seniors. 9 recommendedShareShareTweetSharePin it Business News Community News Community News Free First-Run Films Will Be Shown Fridays in March at Pasadena Senior Center STAFF REPORT Published on Monday, February 17, 2020 | 12:31 pm Community News More Cool Stuff faithfernandez More » ShareTweetShare on Google+Pin on PinterestSend with WhatsApp,Donald CommunityPCC- COMMUNITYVirtual Schools PasadenaHomes Solve Community/Gov/Pub SafetyPasadena Public WorksPASADENA EVENTS & ACTIVITIES CALENDARClick here for Movie Showtimes Subscribe First Heatwave Expected Next Week Make a comment Herbeauty10 Most Influential Women In HistoryHerbeautyHerbeautyHerbeautyWant To Seriously Cut On Sugar? You Need To Know A Few TricksHerbeautyHerbeautyHerbeauty12 Signs He’s Ready To Spend The Rest Of His Life With YouHerbeautyHerbeautyHerbeauty8 Easy Exotic Meals Anyone Can MakeHerbeautyHerbeautyHerbeautyHe Is Totally In Love With You If He Does These 7 ThingsHerbeautyHerbeautyHerbeauty5 Things To Avoid If You Want To Have Whiter TeethHerbeautyHerbeauty Your email address will not be published. Required fields are marked * Top of the News Pasadena’s ‘626 Day’ Aims to Celebrate City, Boost Local Economy Get our daily Pasadena newspaper in your email box. Free.Get all the latest Pasadena news, more than 10 fresh stories daily, 7 days a week at 7 a.m. EVENTS & ENTERTAINMENT | FOOD & DRINK | THE ARTS | REAL ESTATE | HOME & GARDEN | WELLNESS | SOCIAL SCENE | GETAWAYS | PARENTS & KIDS Home of the Week: Unique Pasadena Home Located on Madeline Drive, Pasadena
It was only a matter of time before the world’s largest promoter and the world’s biggest platform for streaming music joined forces. Today, Ticketmaster and Spotify announced a unique partnership, wherein Ticketmaster can now include links to buy tickets into pages on Spotify. The union between Ticketmaster and Spotify will allow for unprecedented marketing of live music events, directly to the fans who are listening to the artists of interest.While Spotify has long recommended live performances to its users, the direct connection to Ticketmaster seems to be more comprehensive. Spotify is also partnered with concert database website Songkick, so shows that do not fall under the Ticketmaster umbrella will still be represented. The ultimate goal is to provide meaningful show recommendations for listeners who would want to experience certain performers live.You can read the official statement from Spotify about this new partnership, below.We’re also furthering our commitment to the live space through a new partnership with Ticketmaster. Starting this week, we’ll be integrating their concert listings into artist pages, the recommended concerts feature, and our emails. Ticketmaster’s global scale provides Spotify users with the most diverse options for live events and will help drive more fans to concerts. Working directly with the Ticketmaster team and their data feeds will simplify the purchase experience and deepen our understanding of how recommendations drive sales. By combining listening data with purchase behavior, we’ll be able to refine our recommendations — and ultimately provide you with a sharper understanding of your fans.We’ll continue partnering with Songkick for concerts that aren’t being sold via Ticketmaster. Through Songkick’s comprehensive database of shows, we’ll ensure that every date — no matter who you ticket through — is listed and can be recommended to fans around the world.Will SpotifyMaster help fans get out to more concerts? Only time will tell.
Star Files View Comments Here’s a quick roundup of stories you may have missed today.Shailene Woodley Wants to Star in OnceShailene Woodley, who has been making a big name for herself in Tinseltown with stellar performances in films including Divergent, The Fault in Our Stars and The Descendants, wants to do a movie musical. “I think it’d be great to sing in a film. I love to sing,” the actress told Women’s Health. Along with playing Stevie Nicks, “another dream movie would be a movie like Once. It’s so romantic and sensual and musical but doesn’t feel like a musical necessarily.” We can totally see Woodley as Girl. Are you listening, Hollywood?Tony Winner Lillias White & More Will Appear in Billy Porter’s While I Yet Live Off-BroadwayThe previously reported Billy Porter penned While I Yet Live will star Tony winner Lillias White (The Life, Fela!), Emmy winner S. Epatha Merkerson (Come Back, Little Sheba), Elain Graham (Smash), Susan Heyward (The Trip to Bountiful), Kevyn Morrow (Dreamgirls) and Sharon Washington (The Scottsboro Boys). Helmed by Sheryl Kaller, the new work tells the tale of a young man’s coming of age in Pittsburgh amongst a bevy of strong-willed women. The show will run September 23 through October 31, with opening night set for October 12 at Primary Stages at the Duke.Cristin Milioti Returns to the New York Stage Tony nominee Cristin Milioti (Once), who recently wrapped her role as “the mother” on CBS’s hit comedy show How I Met Your Mother, is returning to her stage roots and appearing at Joe’s Pub on June 19. Worried you’ll miss her? Never fear, you’ll soon be able to catch the busy Wolf of Wall Street star in the new NBC comedy series A to Z.Fantasia Talks After Midnight’s Premature EndFormer After Midnight star Fantasia Barrino has opened up about the show’s premature shuttering on Broadway. “It makes me sad,” the Grammy winner revealed to Billboard. “Those young people I worked with became like family to me…I felt it was a much-needed play for people to know that jazz still lives.” You have until June 29 to catch the tuner, currently starring Patti LaBelle along with Adriane Lenox and Dule Hill, at the Brooks Atkinson.Watch Josh Groban & Boy George Channel John Travolta and Olivia Newton-JohnIf we didn’t have video footage of this, none of us would have quite believed it actually happened. Josh Groban, Boy George, David Byrne, Ezra Koenig, Steven Page and Rufus Wainwright, amongst others, recently got together for If I Loved You: Gentlemen Prefer Broadway at Toronto’s Luminato Festival and performed a number. And not just any number. Grease’s “Summer Nights.” Watch below to see who got into it, who looked embarrassed and who rocked, and we mean rocked, a falsetto. Josh Groban Billy Porter View All (4) Fantasia Barrino Cristin Milioti
Conlon to Head New England Market for U.S. CellularMarch 24, 2008-Young professionals may test several different career paths in their professional lives. U.S. Cellular’s Eric Conlon, began his leadership journey five years ago as a part-time associate in Waterloo, Iowa. Conlons focus on customer satisfaction has since led him to the top position for the company in New England, as director of sales. Conlons responsibilities include planning and directing all sales, customer service, and agent relation activities in Vermont, New Hampshire, and Maine. “Eric is focused and driven. He is a team player, approachable, passionate and supportive,” said Dana Dorcas, senior director of sales for the east region of U.S. Cellular. “His leadership and retail experience with U.S. Cellular demonstrate a solid track record of customer satisfaction and market growth. We have complete confidence in Eric’s leadership qualities to continue to make U.S. Cellular the most customer-focused company in the industry.”Conlon started out his career with U.S. Cellular in 2002 as a part-time retail wireless consultant in Waterloo, Iowa. He quickly took on additional opportunities and was promoted to assistant store manager in Omaha, Nebraska, sales manager in Iowa City, Iowa, and store manager in Cedar Rapids and Coralville, Iowa. Most recently, Conlon served as U.S. Cellular’s area sales manager in central Iowa, where he was responsible for the leadership and direction of the sales team in an effort to deliver the highest customer satisfaction for which U.S. Cellular is known.”We realize that U.S. Cellular’s success depends upon the satisfaction of our customers and providing that unparallel customer service is my main goal. Customer service has everything to do with relationship building, and that’s the part of my job that I get and really like,” Conlon said. “I don’t like to sit still for long, so I look forward to traveling extensively across the New England market to meet with customers and associates and to be engaged in our communities.”U.S. Cellular has created an atmosphere that places tremendous value on the bonds between associates and their leaders. The Dynamic Organization (or D.O.) created by CEO John E. Rooney, turns the traditional management hierarchy upside down.The concept behind the D.O. is simple: effective leaders build satisfied associates, who in turn deliver outstanding customer service, thus increasing customer loyalty and revenue. The D.O. starts with leaders who provide associates with the tools and training they need, while instilling a passion for serving customers and a culture of empowerment and pride.”U.S. Cellular aims to provide a vibrant work environment for its associates by offering the tools, training and leadership that empower associates to take ownership of the customer relationship on behalf of the company,” adds Dorcas. “Eric has embraced that empowerment and passion for serving customers and has been able to professionally and personally grow with the company. Through his commitment to U.S. Cellular customers, he has demonstrated the leadership skills and passion for the customer that defines our organization.””U.S. Cellular’s emphasis on customer satisfaction is more than just a model; it’s something we put into practice every day,” said Conlon. “I look forward to leading our New England team in delivering the ideal customer experience every time we interact with our customers.”Conlon, his wife, Amy, and daughter, Braylen are in the process of relocating to the greater Portland area.U.S. Cellular is the nation’s sixth-largest wireless service carrier, providing wireless service to six million customers in 26 states. The Chicago-based company employs 8,000 associates and operates on a customer satisfaction strategy, meeting customer needs by providing a comprehensive range of wireless products and services, superior customer support and a high-quality national network.For more information:Kelly WhalenJonathan GuerínPublic Relations CounselMedia Relations, U.S. CellularOffice: 603-436-2347, Cell: 207-441-5624 Office: 773-399-4379, Cell: [email protected](link sends e-mail) [email protected](link sends e-mail)
Greenpeace wants companies like Apple, Amazon and Microsoft to make smarter, cleaner energy choices now that “cloud computing” services have ratcheted up power consumption considerably. Photo cred: Wichary, FlickrDear EarthTalk: Why is Greenpeace upset with some leading tech companies for so-called “dirty cloud computing?” Can you explain?— Jeremy Wilkins, Waco, TXLeading tech companies like Google, Apple and Microsoft are now offering unprecedented amounts of data storage and access to “apps” on huge Internet-connected servers, saving consumers and businesses the hassle of installing and running programs and storing information on their own local computers.This emerging trend, dubbed “cloud computing,” means that these providers have had to scale up their power consumption considerably, as they are increasingly responsible for providing more and more of the computing horsepower required by the world’s two billion Internet users. No doubt, sharing such resources on centralized servers is more efficient than every individual and business running their own versions separately. In fact, the research firm Verdantix estimates that companies off-loading data and services to cloud servers could save $12 billion off their energy bills and reduce greenhouse gas emissions by 85 million metric tons within the next decade. But for the greenhouse gas savings to be realized, the companies offering cloud computing services need to make the right energy choices.Greenpeace has been tracking sustainability among tech companies for over a decade, and recently released a report, “How Green is Your Cloud?” assessing the green footprint of the move to cloud computing. According to the analysis, some of the major players (Google, Facebook and Yahoo) have gone to great lengths to ensure that significant amounts of the power they need come from clean, green sources like wind and solar. But Greenpeace chastises others (Apple, Amazon and Microsoft) for relying on so-called “dirtier” sources of power, such as coal and nuclear, to run their huge data centers.“When people around the world share their music or photos on the cloud, they want to know that the cloud is powered by clean, safe energy,” says Gary Cook, a Senior Policy Analyst with Greenpeace. “Yet highly innovative and profitable companies like Apple, Amazon and Microsoft are building data centers powered by coal and acting like their customers won’t know or won’t care. They’re wrong.”Greenpeace’s report evaluates 14 major tech firms and the electricity supply chains in use across more than 80 different data centers that power cloud-based services. Some of the largest data centers are in buildings so big they are visible from space and use as much power as 250,000 European homes. If the cloud were its own country, says Greenpeace, it would rank 5th in the world in electricity consumption.“Companies like Google, Yahoo and Facebook are beginning to lead the sector down a clean energy pathway through innovations in energy efficiency, prioritizing renewable energy access when siting their data centers, and demanding better energy options from utilities and government decision-makers,” reports Greenpeace. But unfortunately the majority of the industry is not marching in step. As such, Greenpeace is calling on all tech companies with cloud services to develop siting policies based on access to clean energy sources, invest in or directly purchase renewable energy, be transparent about their energy usage, share innovative solutions so the sector as a whole can improve, and demand that governments and utilities increase the percentage of clean, green power available on the grid.CONTACTS: Verdantix, www.verdantix.com; Greenpeace, www.greenpeace.org. EarthTalk® is written and edited by Roddy Scheer and Doug Moss and is a registered trademark of E – The Environmental Magazine ( www.emagazine.com). Send questions to: [email protected] Subscribe: www.emagazine.com/subscribe. Free Trial Issue: www.emagazine.com/trial.
I have been paddling for quite some time now, but have only recently found myself totally immersed in the whitewater world. I resisted the sport from a young age until I was about 14. Last year, my dad told me about this place near Lexington, Virginia, called Goshen Pass. There are two different runs on Goshen, both pretty short, the upper and the lower. Goshen is on the Maury River and the upper section hosts class III-IV whitewater. I took one look, said “No thanks.” and proceeded to run laps on the lower section.In March, I heard tales of a race that was going to happen at the Pass, and I was interested in taking pictures. I hiked into the gorge from the side of the road with my camera and tripod and my dad threw our boats on top of the car, just in case we wanted to paddle a little after the race was over (yeah, right). Except that’s exactly what happened.I was peer pressured into running the upper section of Goshen post-race by one of my good friends who said something along the lines of “What can go wrong? You can totally do this, no problem!”. Of course, that meant I swam my first lap, but it also meant I was determined to return for more. Since last March, Goshen has been a key destination for me whenever it has been running, and I was stoked to race it this year.The annual Goshen Pass Race has been going on for the past eight years, beginning in 2007 when a group of local boaters were trash-talking each other about who could paddle the lap the fastest.“It was just a bunch of friends who decided we would get together on a certain day and see who could paddle to Indian Pool the fastest,” said Gordon Dalton, a Pyranha Kayaks team member and organizer of the race this year, “Since then it has grown. We have had between 30-50 racers over the past few years, depending on the level, the weather, and whatever else is going on that day.”I raced for the first time this year, with 30 boaters, including the class of three women. We put in at the swinging bridge, floating down all together to the start point. I heard the countdown from 10 seconds being shouted across the river and then we all took off, paddling down the Pass. All of my nerves vanished as I concentrated on staying on my lines – my goal did not lie in placing highly, but instead I was simply focused on maintaining speed and good lines. The previous day I had been out to Goshen and had completed two practice laps, my second lap had involved lots of banging on rocks through a rapid named Devil’s Kitchen as I flipped three times in the duration of the relatively short, but technical, rock garden. However, during the race I had the smoothest lines through both Devil’s Kitchen and the boof at Corner Rapid I had ever experienced.I finished 21st overall, second in women’s, 1st as a junior woman. Paddling up to the finish line, I was all smiles, happy with my lines and excited for another lap. The rest of the racers and crew cheered as people finished and the sense of community was prominent.“This race is special as a real down-home, grassroots gathering of the Virginia whitewater community,” Dalton said, “There is no racer fee, no snazzy T-shirts, and no ego or drama. Just folks getting together to celebrate Spring and this beautiful place we get to play within.”There are a few sponsors, including Pyranha Kayaks, Appomattox River Company, and Werner Paddles who donate prizes for the racers, and there are homemade trophies for First Place, Second Place, and the Carnage Award. But the coolest part of the race is how low-key the entire thing is. The whole community is really supportive and everyone is cheering on each other, making the day one I was happy to be a part of. I am excited for the rest of this season on Goshen and am already looking forward to next year’s annual race. More information about the race and final times can be found here and the slideshow of photos from Gordon Dalton and Emily Powell are available here.
As the price of data analytics software continues to decline and the ease of use increases, it’s a good time for credit unions to begin developing strategies that monetize their member data. While the adoption by smaller institutions still lags behind their larger competitors; it is clearly beginning to pick up. For those credit unions looking to pilot a data project, marketing is the logical place to start. Marketing provides a data-rich environment, it’s exciting and the results can be significant. In fact, the incremental revenues from your data-marketing pilot can fund the expansion of your project beyond just the marketing function.Research recently conducted by the Filene Research Institute (see below) shows there is a lot of frustration on the part of credit union CEOs trying to build a data-marketing functionality. The research first asked CEOs to list their marketing priorities. The 5 marketing goals listed below are in priority order. Next, the CEOs were asked how well their organization was doing in achieving these goals; that percentage is in the SATISFACTION column.The GAP column is the difference between priority and satisfaction and it shows a large percentage of unhappy CEOs. For example; marketing goal #1, identifying members who are good cross-sell prospects is a top priority of 97% of CEOs and only 31% of them feel the organization is achieving the goal. From the research it looks like two out of three (66%) CEOs are unhappy with their organization’s data marketing efforts.Why are almost two thirds of credit unions not able to meet the challenge of using member data to drive marketing? Using member data is a new skill set for many financial institutions. It involves not only the mechanics of collecting data, data discovery and then creating marketing campaigns; but also the unintended organizational changes that occur. You can’t solve a new challenge using old paradigms. Credit union leadership has been successful for decades using a tried and true formula; the formula is changing. There are typically two ways to adapt to this new business model; build or buy. We believe the answer is unique to each organization…but that for most; it is somewhere in the middle.The days of getting to know your members across the desk are fading. Whether they know it or not, community focused institutions are in the process of “redefining” their community. Members in increasing numbers are using remote servicing; adopting online account opening, remote deposit, and online/mobile apps. All this makes it harder to really get to know your members.Why Data-Driven Marketing? Data-driven marketing provides a platform for credit unions to replace face to face data gathering with automated data gathering and analytics that match member account behaviors with demographics and other lifestyle characteristics. The basics of nuanced sales and product suitability that credit unions excel at, in a face to face environment, are exactly the same for data-driven marketing. When looking for a vendor to support their project, CEOs need to find a partner that looks to recreate the successful brand dynamics of their face to face selling, in a remote digital environment.Another motivation for CEOs to implement data-driven marketing; there is a good chance your competition is using their data to steal your members. This puts your members at risk (being targeted by competitor’s cross-sell campaigns) of losing them altogether. By running a targeted cross-sell program you can offer your members an appropriate next product, this increases their number of accounts, which increases their revenue and ultimately increases their lifetime value (because with more accounts/member they will be with you for a longer time).Data-marketing also provides the opportunity to expand your marketplace outside the traditional branch footprint. With the proliferation of remote servicing capabilities, many CEOs are considering expanding their market area outside their branch footprint with a remote product/service bundle. Data-driven marketing can be the engine to grow this new remote business.Generally, the process will target new “high likelihood” prospects outside your current branch footprint. These prospects match the characteristics of some of your “best” members and with predictive analytics identify the most suitable product to offer them. This new business strategy can usually be tested by configuring your existing capabilities into a “new” branded service offering. Many consumers are getting comfortable with using remote banking institutions like Ally Bank or Capital One.The last reason to get started using member data is really one of the strongest. Member data is an asset of your organization and it has significant value if implemented correctly. Not using it, is like not bending down to pick up the $100 bill lying on the sidewalk.What is Data-Driven Marketing?Simply stated, it is the strategy of using member data to develop insights into your member’s behaviors. These insights improve your member’s experience through improved service delivery, product pricing/structure and more targeted CRM and new member acquisition marketing campaigns.Some of the benefits of data-driven marketing include:Being able to target the right members, with the right product. By targeting the right members you can achieve the same (or better) results with much less media expense. Cost per account goes down and revenue per member goes up.Creating more targeted creative/positioning. Because you are targeting specific member segments you can create more relevant messaging. These segmented groups are smaller and more homogeneous. This creates improved campaign results by producing more powerful copy and call to action.Structured correctly data-driven marketing not only generates an increase in the amount of new accounts and revenue/member, it creates opportunities to learn more about your member’s marketing, product and service delivery preferences. This learning is put into the member database after each campaign and it is used to design and implement the next campaign. This is called the “process of continuous improvement” When structured correctly, each new campaign makes you smarter.A Strategy Template to Implement Data-Driven Marketing In the New Marketing Analytics the authors articulate a process “Roadmap” for the development of a data analytics strategy (see diagram). The Roadmap can be used as the starting point for designing an implementation plan for your data-marketing pilot. Understanding this process is critical for credit union leadership as they begin making decisions on the budget and personnel resources required, as well as, the potential payoffs of the program.The process template is a closed loop that functions by taking member data from the database to design and implement marketing campaigns. At the end of each campaign all the activity generated (data) is put into the database. This helps improve our understanding of member behaviors; and makes us smarter with each campaign.Each step of the Roadmap is a functional part of your data-marketing platform. How you address each is dependent on your build/buy business philosophy, strategic plan, budget and available personnel resources. This can also be a useful checklist when talking to and evaluating potential vendors to support your project.Within the Roadmap there are eight “core” elements of your strategy that are critical for success. We break them down into two categories: “organizational” and “mechanical” success factors. Organizational factors are those that deal with challenges from your organization/culture and mechanical are those factors involving process and technology.Organizational Success Factors:Designating a project lead. Projects are successful when they have an advocate within the leadership team. A team leader who understands the technology, process, marketing and company politics of your new program is a definitely a critical success factor.A culture that supports data-driven decision making. There are many organizations where the conventional wisdom comes from the antidotal experiences of individuals on the leadership team. Introducing data that identifies “best” member segments, member preferences for marketing and service delivery will begin to challenge a lot of this previous “wisdom.” This can cause tension within the team. A culture that embraces these new insights will help smooth out this potential conflict.Dedicate adequate resources. Many smaller credit unions do not have a full time marketing department. They traditionally have responsibilities that are more tactical like collateral materials, managing events and branch signage. A project of this scope requires additional dedicated resources. Staffing this project with associates who already have a “day job” will not work.Establishing realistic goals. Many credit unions that have successfully implemented data-driven marketing have done so over a period of time. Typically the project starts with an outsourced pilot program. The pilot is low cost/low risk and validates the concept for management; providing the confidence to proceed. Growing your data analytics functionality over time so that your organization can catch-up and internalize the changes at each milestone helps create a long-term, custom built solution for your institution.Mechanical/Process Success Factors:Data governance and administration. It is important to have a process and individual accountability for the security of your member data. A component part of this success factor is the implementation of processes to ensure the prudent use of your database. This means standards have to be set (and enforced) on the number of times members can be contacted, the types/sequence of offers and offering the opportunity for members to “opt-out.”Data Management. This success factor includes the collection, warehousing and analysis of your member data. For this to be successful, the IT and Marketing departments need to work well together. IT has the expertise to implement the technology; Marketing has responsibility for the output and to define the end user requirements. Data Discovery. This involves the analytics process to derive insights from your member data. These insights will drive new marketing, sales and service programs. The process needs to be consistent with your business plan and marketing objectives; although sometimes it is fruitful just go fishing and see what happens. The primary deliverable of this process is the identification and evaluation of potential marketing opportunities.Campaign Development/implementation. This process translates member insights into effective marketing. The marketing opportunities identified in your data discovery are now becoming marketing campaigns. A common mistake in this process is to propose creative that is appealing to you…or the boss. As we begin to use data, the big shift happens, moving your marketing orientation from selling products to selling members (needs based selling).It is important to remember that introducing a data-driven marketing program is not intended to change your brand or the way your members perceive your organization. In fact, it is just the opposite. In a marketplace where many of your members will only be in a branch one or two time a year it helps to reinforce the positive aspects of your brand and help them make informed banking decisions. 1SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Frank Koechlein Frank Koechlein is the President at Empower Your Analytics and coauthor of the marketing resource book “The New Marketing Analytics”. Frank has over 40 years of marketing experience in the … Web: empoweryouranalytics.com Details